by Eleonora Anello
How have the streets of our city to the door to door collection of waste? Often this areas do not look so nice. In the worst cases, they tend to resemble small unauthorized landfills. Meanwhile, however, it is a price to pay to get a better quality of recycling. In Auckland, New Zealand, instead, they have found a creative and glamour way for collecting the garbage, thanks to the campaign "Beautify Your City”.
The design project took shape in the distribution of special garbage bags depicting green hedges or colored pansies, instead of traditional bags for collection. The unsightly red envelopes have been banned during the blitz called "Trash Day" and replaced with green ones offered by the citizens and businesses of downtown. The streets of the city were thus converted into neat and unexpected green spaces where even the garbage is not able to alter the urban decor.
This phase of the campaign, which started in November 2011, aimed to combat fly-tipping of waste, especially that of oils and educate traders to take out the trash at the right time, to avoid small temporary landfills in the city. The inititive was carried out by the association of downtown merchants Heart of the City along with the municipal administration in view of the Rugby World Cup.
«The flower beds will help to beautify the problem areas of the city and and remind businesses and residents of the need to do their bit to keep the city clean», said Jane Stewart, Project Manager , Heart of the City. At the launch of the campaign, she added: «The CBD is the heart of Auckland city and the state of our streets leaves a lasting impression on visitors. This is an important time to win the hearts and minds of tourists as well as improve the environment for residents and workers».
"Beautify Your City" has created an atmosphere so evocative that has been immortalized by several images that have flooded the Web in a short time and that have been around the world, reaching an unexpectedly target. To show that aesthetics can not be underestimated, we are pleased to present this best practice, so that other communicators and other administrators make more livable and more beautiful their cities. And who knows whether a glamorous and fun bag will be able to make more enjoyable and profitable the challenging task of waste collection and separation, inescapable duty of every citizen.
The design project took shape in the distribution of special garbage bags depicting green hedges or colored pansies, instead of traditional bags for collection. The unsightly red envelopes have been banned during the blitz called "Trash Day" and replaced with green ones offered by the citizens and businesses of downtown. The streets of the city were thus converted into neat and unexpected green spaces where even the garbage is not able to alter the urban decor.
This phase of the campaign, which started in November 2011, aimed to combat fly-tipping of waste, especially that of oils and educate traders to take out the trash at the right time, to avoid small temporary landfills in the city. The inititive was carried out by the association of downtown merchants Heart of the City along with the municipal administration in view of the Rugby World Cup.
«The flower beds will help to beautify the problem areas of the city and and remind businesses and residents of the need to do their bit to keep the city clean», said Jane Stewart, Project Manager , Heart of the City. At the launch of the campaign, she added: «The CBD is the heart of Auckland city and the state of our streets leaves a lasting impression on visitors. This is an important time to win the hearts and minds of tourists as well as improve the environment for residents and workers».
"Beautify Your City" has created an atmosphere so evocative that has been immortalized by several images that have flooded the Web in a short time and that have been around the world, reaching an unexpectedly target. To show that aesthetics can not be underestimated, we are pleased to present this best practice, so that other communicators and other administrators make more livable and more beautiful their cities. And who knows whether a glamorous and fun bag will be able to make more enjoyable and profitable the challenging task of waste collection and separation, inescapable duty of every citizen.
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