Wednesday, February 22, 2012

Seven Rooms & bar: when the tradition meets the sustainability


by Irene Gozellino

Holidays are still far, but the Envi.info’s team would like to offer you a new chance of relaxing for those of you who wish to take a break: the SEVEN ROOMS & BAR of S. Benedetto del Tronto (centre Italy). We’re talking about a nice Hotel and B&B, very functional under a logistic point of view as it is near the city-centre and by the sea, with beautiful rooms equipped with every comfort, free Wi-Fi connection, affordable prices and a familiar atmosphere. Why should we write about it? Because the SEVEN ROOMS & BAR is a unique example of sustainability (as it was also certificated a few weeks ago) and by this we don’t mean only environmental sustainability.

The owners, Pietro and Angelica, are both deeply involved in the protection of the region and its environmental resources. The entire energetic requirement of the hotel is supplied by solar panels and most of the food and the wine served are not only organic but also “Km 0” and of local origin.

Since November 2011 the SEVEN ROOMS & BAR became the first Circolo AIAB (Italian association for organic agriculture) of Marche Region, an association of local producers and consumers for the diffusion and development of a sustainable agriculture. The activities promoted by the Circolo, such as the chance of tasting many organic specialties, are all listed in the beautiful and easy to use website of the Hotel.

The owner, Pietro Canducci, has kindly answered our questions.
What prompted you to give your hotel a "sustainable" and environmentally friendly identity?
A deep passion for these issues that turns into a real and daily commitment to make our life more sustainable. I think it is important to involve other people into this passion, only then we can make a system of issues that cannot be underestimated. With my business I provide a service, by communicating and creating awareness. I'm the first to involve people who had never even tried to learn about these things!"


Do you think this identity could be an added value compared to other "normal" business hotels?
"Yes, absolutely, and it will keep on adding value to it over time”.

How do you communicate all this to your customers and what is their reaction? Do you find appreciation? If yes, what kind?
We write them by mail, we communicate through the website and through its events, by notifying them personally when they arrive to our facility. Plus, some information material is available in every room. The reaction is positive at least from those who make use of the hotel and from outside (especially foreigners). For what concerns the natives, (the Sambenedettesi), there is still prejudice, the city is not fully mature […] However I know that more and more people are approaching positively to my work. There is curiosity, my company's Facebook page reached 186 fans in less than a year and this means a lot for a small company like mine [...] however the sensitivity increases. Although the percentage of people who wish to know about initiative is already sensitive, therefore they find pleasure in finding a place where they can share the same passions and the same interests with others!"

If you're not convinced yet, just think that your stay at the Seven Rooms & BAR could be entertained by one of the exhibitions of young local talents to which parts of the structure are made available in order to expose their creativity, always at at Km 0.

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