“Adotta un Kilowatt” ("Adopt a Kilowatt") campaign, created in January 2007, it was launched through the blog of Marco Mariano, organic farmer of Cuneo (Piedmont - Italy), now manager of success of self-finance.
The project aims to make photovoltaic systems of medium power, financed through “crowdfunding” and revalued annually.
Marco Mariano answers to some questions.
"Adopt a Kilowatt" was born almost by chance. Tells us how?
«Yes, to be honest we did very little for the lift-off. I have enough to publish information on the initiative on my blog, “40 anni appena fatti” ("40 years just the facts"), and then on some forums area. Two months later I was contacted by Panorama for an interview and immediately after I was host of a broadcast on Rai 3».
Your communication strategy has been proved successful as evidenced by the interest that you have raised in the media. How could you reach a similar result?
«Personally, I set everything on confidence in communicating. Initially there were some meetings in the farmhouse where I live, where various people who came from the Piedmont region meet, then we have held meetings in Turin. These are the first steps. Then, to have more visibility we have formally constituted on association. So was born our non-profit organization, Solare Collettivo (Solar Collective). Today most people are participating at the initiative I have never seen personally. Only the idea has inspired confidence».
What kind of role has the network played to involve your supporters?
«We have always been found by them thanks to Internet. We put on the site all the documentation so that it was possible to make an informed choice and then I say to all those who bring me ,why I find it essential to establish a personal relationship with people. We are currently experiencing the great promotion that has been made by the transmission TV Report. We are organizing meetings to Fossano (CN – Italy) but we are prepared to go even further as long as there is a large number of people willing to listen to us. Solar Collective, however, goes to schools and meet pupils projecting video-documentary achieved by Eleonora Bet said that the birth of the initiative».
What is the new project "Adotta un KW 2” (“Adopt a KW number 2”)?
«We had to build a photovoltaic system for a shop of organic products to Fossano, but we had problems with permissions since the building is located in the historic center. So the money that we had saved from the first draft have been developed in our cooperative Rete Energie (Energy Network) created to realization and organization for profits. We are currently evaluating some projects».
Solar Collective is also active in solidarity. What are the next steps that support?
«At the moment we are concentrating on the project" Ventolone ". This is the design of a vertical axis wind with low-input technology. Our engineer is trying to achieve with material recovery to be able to export this model in developing countries, and make them independent, both economically and on energy level».
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