Monday, April 20, 2009

Environment: school and communication role

by Editorial

"Environment, education, communication" is the title of the conference to be held in Milan (Centro Congressi of Corridoni Street, 16) Wednesday April 22, organized by the Province of Milan.
The morning session was moderated by Massimo Cirri and Filippo Solibello, conductor of "Caterpillar" on Radio2 (Italian national radio) and members of the AICA Scientific Committee.
The works will open at 9:30 with assistance of Cristina Melchiorri (Central environmental Resources Director of the Province of Milan) and Anna Maria Dominici (Scholastic Regional Office Director). Therefore interventions of Marco Stoll Geronimo "Three little ideas for desert consumerism and live happily", Marzia Campioni "To teach in school: the school communicates itself", Roberta De Cicco "TV in the classroom: science and Environment informing children” and Rosita Folli "It works! - Experiences of positive environmental communication". The work will be concluded in the morning by Bruna Brembilla, Assessor to Environment of the Province of Milan.
In the afternoon (14-17) there are other five in program: Cristina Melchiorri "Presentation of the Green Spot made by schools in the Province of Milan", the Editor of "TeleCannizzaro" "Television made by children: presentation of student" (ITIS Cannizzaro di Rho school), Giampaolo Roide (director of Metro) "Presentation of Generation Green", Manuela Cristaldi "Presentation of the No-logo spot Turin Film Festival and screenings of the best videos on environmental issues"; George Sancristoforo "Presentation of projects Audioscan and performance of the musicians".
"Consume more and bring new needs to satisfy: this is the imperative that moves advertising in their works - said Assessor Bruna Brembilla - the exchange of differents point of view among experts of communication, scientists, psychologists, environmental educators, teachers and leaders of mass communication, will provide insights and openings, valuable to those are engaged in an urgent and important mission: search, practice and dissemination pathways towards a life more equitable and sustainable”.
For more information please contact: Pegaso: telefono 02-77403707; fax 02-77405888; e-mail pegaso@provincia.milano.it

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