by Eleonora Anello
Interesting interpretation by Sceverti of the campaign to promote the separate waste collection that the Department for Environmental Policy of the Municipality of San Benedetto del Tronto (Italy) is running since February 2008.
For “Io amo San Benedetto, io riciclo” ("I love St. Benedict, I recycle"), the name of the project, the Association Sceverti has chosen to use as a media contact of the "totem informants", made by hand, only with material recovery, by the artist Federica Di Donato.These design objects indicate the place, date and time of injection, positioning itself along the routes concerned.
This experimental project of urban green marketing is intended to reward the responsibility of the individual, that stress should go to him at the point of collection, and encouraging their participation, while enhancing the sense of community. According to the Assessor Paolo Canducci "The green totem perform a dual function: economic because they have no cost, as the result of mind and made with materials from the separation of PicenAmbiente [the local disposal company, ndr] Social and show why the waste have different public utility. In this case, are indicators of where the Gabbianelli support, mobile units for the collection of wet and dry non-recyclable”.
Objects visually pleasing and appealing fit the surrounding environment, stand out in the territory as reference points to a virtuous path and give greater credibility to a gesture which helps the environment. Fetish of the virtuous citizen, the individual who respects and protects their city so much to become guardian himself.
The people seem to accept.
Interesting interpretation by Sceverti of the campaign to promote the separate waste collection that the Department for Environmental Policy of the Municipality of San Benedetto del Tronto (Italy) is running since February 2008.
For “Io amo San Benedetto, io riciclo” ("I love St. Benedict, I recycle"), the name of the project, the Association Sceverti has chosen to use as a media contact of the "totem informants", made by hand, only with material recovery, by the artist Federica Di Donato.These design objects indicate the place, date and time of injection, positioning itself along the routes concerned.
This experimental project of urban green marketing is intended to reward the responsibility of the individual, that stress should go to him at the point of collection, and encouraging their participation, while enhancing the sense of community. According to the Assessor Paolo Canducci "The green totem perform a dual function: economic because they have no cost, as the result of mind and made with materials from the separation of PicenAmbiente [the local disposal company, ndr] Social and show why the waste have different public utility. In this case, are indicators of where the Gabbianelli support, mobile units for the collection of wet and dry non-recyclable”.
Objects visually pleasing and appealing fit the surrounding environment, stand out in the territory as reference points to a virtuous path and give greater credibility to a gesture which helps the environment. Fetish of the virtuous citizen, the individual who respects and protects their city so much to become guardian himself.
The people seem to accept.
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