by Alessio Sciurpa
What happens when a mobile telephony leader company as T-Mobile decides to devote itsself to environmental communication?
Borns products, such as the four Flash Mob that you can find on the site MobilizeWithT-Mobile, which stands out clearly the intention of: "Let's make a difference. Together ".
Three principles key which focuses on the green strategy of T-Mobile:
1. Reduce waste (paper), create a green account;
2. Reuse, buying the Moto W233 mobile Renew (which had already been discussed in our previous post), the first mobile composed by recycled materials.
3. Recycle, for each old phone recycled the "T-Mobile Handset Recycling Program" plant a new tree.
To open the series, the first Flash Mob "A green deed, it deserves another", which is rather the leit motiv of the series. Till the last one: during a normal summer day at the park, everything suddenly comes alive and is transformed into a veritable “Tree Rave”.
The videos are not of particular significance if it were not exploiting the popularity generated by the two previous amazing Flash Mobs for T-Mobile: the Liverpool Street Station of Londra and the Sing-along of Trafalguar Square.
Surely an excellent demonstration of how in a purely commercial’s communication strategy, we can successfully integrate a campaign more focused on the social and green issues.
What happens when a mobile telephony leader company as T-Mobile decides to devote itsself to environmental communication?
Borns products, such as the four Flash Mob that you can find on the site MobilizeWithT-Mobile, which stands out clearly the intention of: "Let's make a difference. Together ".
Three principles key which focuses on the green strategy of T-Mobile:
1. Reduce waste (paper), create a green account;
2. Reuse, buying the Moto W233 mobile Renew (which had already been discussed in our previous post), the first mobile composed by recycled materials.
3. Recycle, for each old phone recycled the "T-Mobile Handset Recycling Program" plant a new tree.
To open the series, the first Flash Mob "A green deed, it deserves another", which is rather the leit motiv of the series. Till the last one: during a normal summer day at the park, everything suddenly comes alive and is transformed into a veritable “Tree Rave”.
The videos are not of particular significance if it were not exploiting the popularity generated by the two previous amazing Flash Mobs for T-Mobile: the Liverpool Street Station of Londra and the Sing-along of Trafalguar Square.
Surely an excellent demonstration of how in a purely commercial’s communication strategy, we can successfully integrate a campaign more focused on the social and green issues.
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