Monday, June 15, 2009

Adopt a garden at distance

by Eleonora Anello

On spring has begun the sowing of the land. The first deliveries are expected in June. And some people have thought for those who live in urban areas and have neither time nor space, or simply did not want to engage in the production of farmers. “Le verdure del mio orto”("My garden's vegetables ") arises from these conditions: deliveries a week at home, exclusive agricultural areas to be selected for size and cultivation and to cultivate as delegated.


But how can we adopt a virtual garden? We ask it to Giovanni Ferraris, 36 years, PR manager.
"It is all in 4 easy steps: define the size depending on the composition of the household or group, for example we have offices and businesses, the last one that has adopted a garden is a catering company. Then you must select the vegetables by choosing from a range of 39 vegetables and selection of flower beds with herbs, berries or flowers, and, finally, select the accessories among those proposed as the photo-album with the collection of images, or the scarecrow to give an identity to their land. In the future we would like to offer other local produce such as cheese and meat to complete the offer”.


Vegetables are all organic, even if to save on the final costs, the company has not yet certified, deliveries are done with a truck to reduce methane emissions and pollutants, among other attention directed to the exclusive use of natural fertilizers, drip irrigation to save water, control weeds by mulching with biodegradable fabrics.

This project of cultivating agricultural consumption exploits the potential of digital communication, which thus becomes the tool to manage self and return to old traditions closed to those who live in urban areas. A virtuoso blend of innovation and tradition, marriage that is being consolidated in many other situations.

Compliance with the seasonal vegetables and the knowledge that the consumption of foods in season helps to boost the immune system represent some of the key principles underlying the Fife Diet.
Fife is a region of Scotland situated to the north of Edinburgh, where for several years the local consumption has been promoted to reduce air pollution among the causes of climate change. A pioneering project that encourages people to use only products that come from surrounding areas. The supply chain becomes shorter and thus are unable to eat better and save money.
To contact the producer and consumer it will be a mobile software that will find the nearest suppliers and create a network of outlets for local produce in urban centres.
The project works so that in one year by the 14 members who founded the network has gone to 600. Interesting how this project has also impacted on the social morphology of the area, in fact many families were finally established in Fife to follow this new way of life.

But this kind of experience is multiplied. In the U.S., the term "locavore" refers to people who eat only locally sourced food, while in Canada and Australia are active in the "100-mile diet", people who try to eat the food that comes from a radius of not more than 100 miles from their home.

All new dieters ensure that the new diet is not only good for the environment and the wallet, but also to the line. Certainly it is a way to lose weight for summer thanks to the massive cutting of sugar in processed foods.

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