by Alessio Sciurpa
Interesting advertising for Swiss International Air . LXForty was made at Paramount Studios in Los Angeles in collaboration with the Publicis advertising agency, Ping Pong Films , the Kansas City-based MK12 animation house and music producer Brian Reitzell, it is a project of Marc Forster (Monster's Ball, Neverland, Quantum of Solace and other). The title refers to the number of the Swiss flight from Zurich to Los Angeles, and centres on a number of personal life questions that Forster (in his first-ever appearance in front of the camera) tends to carry with him as he goes on his travels. LXForty expand the theme of the journey at the entire human life and reconnected it to its “environment”. Other words are not necessary. Check it out.
No comments:
Post a Comment