by Alessio Sciurpa
Green Public Procurement, home composting, public water, draft milk, draft detergents, etc. These are the key points of the first city in Italy that has joined in 2007, the strategy of international network of Zero Waste, the City of Capannori. The results already achieved are the result of intense and continuous environmental communications campaign, aimed at active citizenship.
Throughout the "EWWR 2009" the City of Capannori giving a bookmark "Target Zero Waste" to all citizens who use the network of 15 store which it is currently collaborating on the sale of draft detergents, strictly organic. The bookmark will include information and tips to help achieve the zero waste strategy, waste collection and reduction of waste production.
Alderman Alessio Ciacci, your town has years of experience in the field of reduction. As the European Week for Waste Reduction fits in your projects?
The EWWR within a context of continuing strong communication from the administration towards the citizens on the importance of reducing waste production. In particular, the European Week has allowed us to promote some initiatives for the sale of draft products by combining a work of information for citizens through information material on our project "Zero Waste by 2020”.
As you involved traders to attend the event. There have been moments of consultation? You applied a particular communication strategy to involve them?
With the 15 retailers involved in the project has launched a partnership aimed at better success of the initiative, trying to play more action and better education and training to citizenship and customers of businesses involved. Training is aimed at promoting initiatives to reduce waste production and in general a reduction of the ecologic weight of our consumption, improving attitudes and lifestyles.
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