My Green Week

by Eleonora Anello

Go Green, Green Choice, My Green Day are some of the names of the initiatives of the complex environmental program launched by the Group Deutsche Post DHL Italy in 2008 to raise awareness among its employees to respect the environment and saving energy. In November, during the European Week for Waste Reduction, the Green Day, the occasion which monthly promotes "green" activities on specific environmental issues, it was smeared on seven days dwelling on recycling. Specifically, was organized a collection of clothes and fabrics used.

Of these business choices we speak with the Press Office of DHL Italy.
In your communication strategy, is there an involvement of your employees through a bidirectional communication?
«All employees are involved in giving their contribution with ideas and collective action, leading to increased control of behaviour that generating waste in the context of work activities. Specifically, in order to achieve lasting results, it was decided to directly involve all staff through a campaign of capillary and bi-directional communication without imposing solutions from above. In May, there was the launch of the official announcement of the initiative accompanied by a guide to reducing the wastes. Between May and July, the employees of all branches have even take part in a workshop where they were directly called to find solutions to reduce consumption. No solution has been provided either ruled out a priori, but it has been the choice of shared activities. Furthermore, approximately one month from the workshop was made available to employees an e-learning course in Italian on the Go Green program, which was successfully completed of the 80% of the staff. Given the success of the June 5 of My Green Day, organized on the occasion of participation in World Environment Day, the company decided to schedule every month. Green activities taking place during this special day (some now as routine as the “Light off” and other of theme). Finally, to keep alive the dialogue will soon be an active a Green Contact management: an email address where everyone can direct their questions and opinions».

Have you noticed significant changes in lifestyle of your employees?
«The Go Green program as a whole has done a lot to talk about itself. The employees have put in place control of virtuous behaviours and mutual control for respect the action plans they themselves have set, such as the creation of posters that remember to turn off electrical devices not in use or to use the chancellery sparingly. To date, we can say that, though with some difficulty, the shift in the mindset of employees is gaining momentum, as evidenced by the visible reduction of wastage of resources that you are registering by June».