Greenpeace Vs. Nestlé

by Paolo Ghiga



Have you ever eaten a gorilla? No? “You can do it with a Nestlé snack!” could say Greenpeace.
Focus of this strange provocation is the palm oil that is used from the food industry for the manufacture of margarine and replacing oils, eg. the sunflower, much more expensive. Some studies have suggested possible damages to our health from a disproportionate and inappropriate use of this oil, without forgetting the devastating effects related to tons of CO2 and other greenhouse gases released into the atmosphere due to the replacement of rainforests to make way for Palm.

The video shock proposed by Greenpeace at 12 on 17th March and the subsequent "occupation" by a hundred activists of the Group of Dutch, English and German by Nestlé represents yet another round of boxing match between Greenpeace and Nestlé about the theme. The latter, known as other brands such as Kraft, is now in commercial relations with Sinar Mas, the most important producer in Indonesia of palm oil.Are horrendous those supplied by Greenpeace: the use of this oil in Nestlé branded products amounted to more than 320,000 tons per year for a consumer that has doubled over the past three years. And what’s the meanig of your phrase with gorillas?!?
During a match of boxing often seeks the solution of the knock-out hitting cleverly some area crucial opponent (Chin, spleen, e.g.); in the case of Nestlé what better target if not his flagship the well-known snack Kit Kat? The objective of video shot by environmental organisation is defending the Orangutans Indonesians from extinction. The latter see compromise almost totally their natural habitat, peat bogs, forests from advancing, often illegal, forests of palm oil.

The spot, as they state on their opening notes, is intended for an adult public content via Grand Guignol style and shows an unsuspecting employee grappling with his morning break: finger consumption of Kit Kat concludes, however, unexpectedly, showing a bloodstained pc keyboard. The message is explicit: "Caught! With your hands in blood! ". Each stick corresponds to an "injury" imposed on the forest and, to the latest copies of orangutans. The warning is not contributing to the extinction of a species, stimulating the reaction of Nestlé. Reaction almost immediately: in a press release sent out just a few hours after posting on the website of the video, Nestlé claimed to be available to terminate contacts with Sinar Mas. Better not rejoice in advance, as we all know the words often don't follow the facts: this round has proved beneficial to Greenpeace, we wait for the next to better understand the scope of this new protest environmentalists militants ...