Friday, June 25, 2010

2010 World Cup South Africa: true model of eco sustainability?


by Valeria Rocca

Time of World Cup and South Africa is the protagonist. The largest football event of the season 2010 has started and while the fans support their teams at the rhythm of vuvuzela, there is who questions whether the great event over that memorable (is the first time that is hosted by an African country) will also eco.

By analysing the estimates made by the experts, the World Cup in South Africa are likely to have an impact change devastating with a high risk of emissions of carbon levels eight times higher than in the last World Cup in Germany.

In order to prevent this terrible forecast, South Africa has formulated a plan of action called the "Green goal Action Plan 2010". In collaboration with the UNEP (United Nations environment programme), with the GEF (Global environment facility) and with the DEA (South African Department of project) were presented three large projects aimed to the development of renewable energies, the development of responsible tourism and the reduction of emissions of carbon.

In the area of renewable energy the cities that host the games of the World Cup (Pretoria, Johannesburg, Port Elizabeth, Polokwane, Rustenburg and Bloemfontein) are equipped with a public street-lamps, traffic lights and billboards fed to solar energy to decrease production of coal-fired plants.

About the development of responsible tourism the organizers have distributed a "passport" of 32 pages in which there are some tips and information on green responsible tourism. The brochure is also available from the site greenpassport.co.za. A report among the fans arrived in South Africa has shown, however, the lack of knowledge of the project: in fact only a quarter of fans is aware of the project "green goal".

Last, but not least, they worked to maintain control the emission of carbon. By involving some National teams, included Italy, is born the project "carbon footprint" to neutralize the co2 derived from long-haul flights. According to the UNEP thanks to the cooperation of these 11 teams estimated reduction around 6,000 tonnes of greenhouse gases. In addition they have encouraged the use of public transport, Taxis ecological and of bicycle paths for the supporter.

Numerous initiatives in support of a fair and responsible model, also from the World.
In Italy the retail Coop has launched a T-shirt of the fair line, in limited edition, with the slogan "Africa for a sustainable world". Who will buy the shirt will contribute to a balanced development and will support the rights of African workers.

In short on the paper it seems that this World Cup intends to give aid to South Africa to become an example of Ecosustainability.

The hope is that the benefits are real for all and that is not again another media campaign that shows to the world a South Africa that doesn’t exist.

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