by Annalisa Audino
Communication is fundamental for any type of project, specially for all the new initiatives of developing politics that find hard to reach a lot of public. In fact, to reach all the various kinds of readers and to know how to interest all the generations is very difficult.
In particular, the environmental politics is one of the most binding matters and it’s complicated to make it accessible to everybody: it has various thematic, many various groups and various ways of communication as the associations devoted to particular matters (from those animalistes to those tightly ecological), the web sites like ours, the newspapers and the various projects. Among these, there’s Life, the official way of communication and development of the environmental politics of the European Community. It was born in 1992 and it’s developed during the years financing, till 2006, 3104 projects in Europe with a total contribution of around 2.2 billion of euro. Beginning from 2007 instead Life began plus, a further phase of the project of communication that will extend it up to 2013 and that it foresees the investment of further 2143 billion of Euro.
The legal bases of Life+ are represented by the Rule (EC) N 614/2007: during the period of validity, the European Committee will appraise and will sustain a project a year ( a project that answers to one of the principal thematic, that is to say LIFE+ Natura and Biodiversity, environmental LIFE+ Politiche and LIFE+ Informatica science and Communication). The communication of the projects and the same financing are directed to public and private corporate associations of the European Community and they must concern actions in the 27 states members. The complete text of the rule of Life+ is free on the web site in the devoted section; beginning from the home pages are available besides the news related to the seminars in progress, to those scheduled and to the various financed projects. It is available besides the file of those of the past years.
But there’s yet a new project to succeded Life+ in the period 2014-2020: an online public consultation website to gather views on the next financial instrument for the environment.
«We welcome your opinions on its objectives, priorities and support modalities – the managers explain - This online consultation is one part of a wider public consultation, whose responses will be taken into account in the European Commission's proposal for a new instrument. We welcome contributions from national, regional and local administrations, environmental stakeholders, the private sector, and the general public. The consultation is in the form of a series of 19 questions, and you also have the possibility to give your opinions and suggestions. It is open until mid-February 2011. The general objective of LIFE is to contribute to the implementation, updating and development of EU environmental policy and legislation by co-financing pilot or demonstration projects with European added value. As Jacqueline McGlade, EEA Executive Director, has explained, the safeguard of the environment is a matter that must interest all and that, being very complex, must use sinergy of all the productive, political and social sectors».
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