by Eleonora Anello
The potential of Internet, a channel that can reach the public effectively and efficiently, to create and disseminate environmental information through educational products. Thus Arpa Lombardia intends to continue its path of improvement in developing the most suitable forms of dissemination of environmental culture, in the belief that the use of the Web is today the most effective way to create awareness of environmental considerations in the citizens of tomorrow.
The project started on March 22, 2009, on the occasion of World Water Day launched by the United Nations. Then, for each occurrence and in the belief that the World Days represent a mean of raising public awareness on environmental issues, have been developed a series of mini-sites designed in such a way that, over time, not only the deepening of environmental issues among their different, but also for different aspects of the same environmental issue.
«The implementation was entrusted to experts within the institution that, to achieve educational goals, developed each mini-site along two lines - said ARPA Lombardia - the horizontal, time to discuss the various specialized components of the environment, and that vertical, to gradually deepen the various specialized components, with particular emphasis on interrelationships between humans and the environment. The thematic sites can be reached from the homepage through the Earthgate, a virtual port that, by invoking the Stargate film, intends to attract a target audience of young people on the basis of which are currently also considering to revise graphics and content of landing pages».
However the mini-sites embody a learning tool that interested an heterogeneous user, as distributed across a wide age range. It offered a variety of content and information that attempt to represent as fully as possible topics ranging from water to climate change, meteorology, biodiversity, offering a range of content that is enhanced periodically.
The ARPA wants to increase as possible the "traffic" of users on their pages. For this it has taken several actions: from the mailing, to a series of measures aimed to optimize the visibility of the theme sites in the results offered by search engines.
In the same spirit that animates the United Nations, also ARPA Lombardia asks its target to stop and reflect on the role everyone can play in improving the environment, aware that only by knowing all the facets that make up an environmental issue, it can be become informed citizens.
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