by Giuseppe Totaro
Creativity, genius and environmental protection: these were the ingredients of the Re Boat Race, the race of boats made entirely from recycled materials, which took place at Lido di Ostia on 19 and 20 June, in the sixteenth edition "From 100 to 1000 Sails - the festival of the sea of Rome".
The idea of eco-friendly first race of Italy came to Sunnyway and was a real hymn to the creative recycling: each team has built for themselves their own boats, and many have chosen to do it directly on the beach the day before the race. The materials used wewrw numerous: plastic, cans's aluminum or Tetra Pak used for milk and beverages.
The communication of the event was particularly effective, considering also the many people who attended it: constant presence among the media dedicated to the world of sailing, funny flyer and poster to promote the initiative and a really complete blog dedicated to the event, www.reboatrace .com. Apart the registration form and a series of images of similar initiatives around the world, were available all relevant information to make a perfect boat with recycled materials and a rich gallery of videos about other races taking place every year especially in the United States.
The Re Boat Race was not the first initiative in this direction. The most recent examples were the Plastiki, the catamaran made entirely of recycled PVC bottles that accompanied the Englishman David Rothschild in solo ocean crossing from San Francisco to Sydney or the Soap Kayak Race, the race with a cardboard canoe which was held in September on the river Adda.
The first "recycled" race is an example of how environmental initiative, created from a simple idea, if is right-communicated can give a big feedback to the themes of communication of reuse, especially if it is associated with a funny event of great impact as the Re Boat Race.
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