Monday, October 24, 2011

What’s up with the EWWR 2011?


by Francesca Morra

The European Week for Waste Reduction is proceeding at full speed and just the impetus of public’s will, led the Italian organizers (Aica and the Italian Organizing committee) to extend to 2 November the deadline by when sending the application forms for joining the EWWR 2011.

The goal is to achieve, and why not overcome, more than 600 accessions, thereby exceeding the 585 counted last year in Italy. The Secretariat said that the Italian validated actions and officially registered are more than 370, but many are still being validated. From this point of view, the organizers are very positive and they expect the boom of the arrival of membership cards around November, 1st, in a perfect Italian-style. Participating in a large number is important to spread what the "Week" wants to convey: “You can reduce waste, concretely and simply, by implementing daily measures" as stated in the last press release and as evidenced by the Web Video on YouTube and Facebook.

This spirit of sharing objectives led to plan new common actions across Europe. These initiatives cover several categories: reduction of waste from the food, reuse and repair, reduction of waste from packaging. Each of these actions involves the actual weighing of waste saved by acting as shown in data sheets: organizing a waste-free tea party, setting up sustainable canteens and collecting repair and recovery potential waste for other uses. In this way you can actually see how everyday actions can dramatically reduce the production of waste.

All those who want to keep themselves posted about the European Week for Waste Reduction developments can visit the official website and the Facebook page, with the linked event. Few days remain before the new deadline for joining the European Week for Waste Reduction. The Secretariat (segreteria@assaica.org) is ready to enlist anyone who wants to join in, associations, organizations, administrations, schools, businesses etc. Participation is open to all those who spread the waste reduction goal as the new war on waste. We therefore expect a lot of action accompanied by original and effective communication campaigns which will provide notice in future articles.

No comments:

Post a Comment