by Eleonora Anello
Finally here. After a long wait, the European Week for Waste Reduction (EWWR) will run for the third time between 19 and 27 November 2011, with the aim of informing large numbers of European citizens about the simple actions that they can take in everyday life to help contribute to waste reduction efforts. According to the last count, 7035 EWWR actions are being implemented in 2011. Once again, the previous year’s record has been broken! (4346 actions in 2010).In order to coordinate and promote the 2011 Week, 34 Organisers across 20 countries are mobilising stakeholders and validating their actions.
Under the coordination of the 34 organisers and with the support of the European Secretariat of the Week, a variety of project developers, including administrations, associations and NGOs, businesses and industry, educational establishments, etc. are getting involved in the EWWR by carrying out awareness-raising actions about waste reduction, with various target audiences (citizens, employees, pupils, etc.).
These actions will focus on the various stages of the product cycle, ranging from production and consumption to reuse. They will be focused on one or several of the 5 following themes: Too much waste – Better production – Better consumption – A longer life for products – Less waste thrown away.
The European character of the EWWR will be reinforced by introducing common actions across Europe in 2011. These common actions will take place during the Week in different locations in Europe using the same methods, sharing the common objective of highlighting their real impact on waste reduction. There are five categories of common actions, focussing on various symbolic issues: Paper waste reduction; Food waste reduction; Repair & reuse; Excessive packaging waste reduction; Clean-up days. The idea is to measure the waste avoided during the actions themselves and to communicate this information.
The most outstanding European Week for Waste Reduction actions will be rewarded at the European Waste Reduction Awards Ceremony in June 2012 in Paris.
We want to conclude by using the words of the President of AICA, Roberto Cavallo, who spent all these years for the success of the EWWR in Italy: «Prevention comes before all! The nature, even dramatically, tells us this. The doctors tell us this. The laws tell us this. An extraordinary lay prophet like Calvin tells us this. Let's try together with the EWWR».
Under the coordination of the 34 organisers and with the support of the European Secretariat of the Week, a variety of project developers, including administrations, associations and NGOs, businesses and industry, educational establishments, etc. are getting involved in the EWWR by carrying out awareness-raising actions about waste reduction, with various target audiences (citizens, employees, pupils, etc.).
These actions will focus on the various stages of the product cycle, ranging from production and consumption to reuse. They will be focused on one or several of the 5 following themes: Too much waste – Better production – Better consumption – A longer life for products – Less waste thrown away.
The European character of the EWWR will be reinforced by introducing common actions across Europe in 2011. These common actions will take place during the Week in different locations in Europe using the same methods, sharing the common objective of highlighting their real impact on waste reduction. There are five categories of common actions, focussing on various symbolic issues: Paper waste reduction; Food waste reduction; Repair & reuse; Excessive packaging waste reduction; Clean-up days. The idea is to measure the waste avoided during the actions themselves and to communicate this information.
The most outstanding European Week for Waste Reduction actions will be rewarded at the European Waste Reduction Awards Ceremony in June 2012 in Paris.
We want to conclude by using the words of the President of AICA, Roberto Cavallo, who spent all these years for the success of the EWWR in Italy: «Prevention comes before all! The nature, even dramatically, tells us this. The doctors tell us this. The laws tell us this. An extraordinary lay prophet like Calvin tells us this. Let's try together with the EWWR».
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