by Annalisa Tancredi
Once in his life anyone thought of leaving everyday life to start a new one in the country, growing sweet plants in his own garden. How many people would prefer to pick fruits and seed tomatoes rather than wriggle out of shelves and shopping carts to the rhythm of cash beeping?
Grow the Planet is a new social network, the Farmville of the real world, bound to become the new mean for sharing experiences among agriculture’s lovers and among those who want to transform a balcony into a mini-greenhouse for vegetables. The project is made in Italy and has been already approved by H-Farm, italian venture incubator, which has invested 70 thousand dollars in it. The portal was launched during TechCrunch Disrupt in San Francisco, the most important competition for web startups.
Users can improve agricultural skills using a set of tools: on-line planning their garden, consulting vegs information sheets, exchanging tips and sharing demo video; they can also monitor the climate for protecting their greens in case of occasional showers.
In addition, the geolocalization of the garden has an added value for cyber farmers because it allows them not only to cultivate friendships and join in local communities to exchange seeds and vegetables, but also to get closer to potential customers, promoting the direct producer-consumer relationship, and facilitating the creation of joint purchasing groups.
"Grow the Planet is all about helping the home farmer, either expert or beginner, to build up their own garden. We would like to show how fun and easy is for everyone to grow organic vegetables on their own, in order to enjoy better food while doing something good for the environment" explains Gianni Gaggiani, the founder.
Grow the Planet highlights the need for the social networks for an evolutionary leap towards qualification in sector: users targeted, specialized contents and greater connection to real life. Eating healthy food "made in my garden", in fact, is good both for people’s health and for safeguarding the food chain and the biodiversity of our planet.
“It’s time to grow up and make a better world”… with rakes and mouse!
Grow the Planet is a new social network, the Farmville of the real world, bound to become the new mean for sharing experiences among agriculture’s lovers and among those who want to transform a balcony into a mini-greenhouse for vegetables. The project is made in Italy and has been already approved by H-Farm, italian venture incubator, which has invested 70 thousand dollars in it. The portal was launched during TechCrunch Disrupt in San Francisco, the most important competition for web startups.
Users can improve agricultural skills using a set of tools: on-line planning their garden, consulting vegs information sheets, exchanging tips and sharing demo video; they can also monitor the climate for protecting their greens in case of occasional showers.
In addition, the geolocalization of the garden has an added value for cyber farmers because it allows them not only to cultivate friendships and join in local communities to exchange seeds and vegetables, but also to get closer to potential customers, promoting the direct producer-consumer relationship, and facilitating the creation of joint purchasing groups.
"Grow the Planet is all about helping the home farmer, either expert or beginner, to build up their own garden. We would like to show how fun and easy is for everyone to grow organic vegetables on their own, in order to enjoy better food while doing something good for the environment" explains Gianni Gaggiani, the founder.
Grow the Planet highlights the need for the social networks for an evolutionary leap towards qualification in sector: users targeted, specialized contents and greater connection to real life. Eating healthy food "made in my garden", in fact, is good both for people’s health and for safeguarding the food chain and the biodiversity of our planet.
“It’s time to grow up and make a better world”… with rakes and mouse!
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