Wednesday, November 16, 2011

United territory for the environment


by Eleonora Anello

«Even before it started, it is an example of cooperation between public, private and environmental agencies and the territory». These are the words of Cesare Naj, president of the Fondazione per leggere, promoter of Form@mbiente, complex initiative of environmental governance that aims to improve and update the knowledge for implementing common policies and broad participation in the environmental field. The project prepared by the foundation - Biblioteche Sud Ovest Milano, with 45 local municipalities, the Consorzio dei Comuni dei Navigli, AICA, and many other realities (Amaga and E2sco among others), wishes to speak to administrators and operators of public administration, to teachers and to the professional and manufacturing sector, in order to facilitate the creation of a true environmental culture in a participate way.

Form@mbiente is a structured program, sponsored by the Province of Milan and realized with the contribution of Fondazione Cariplo, which is composed of 4 complementary and interrelated actions. It will start with the information training course for local administrators and technicians, together with other similar meetings addressed to high schools and to the private manufacturing sector in order to involve the majority of citizens. Environmental issues like water, waste, energy, air, technology, home and territory will be discussed, even with real lessons on the field.

The second step concerns the drafting of the Action and Best Practices Development Plan, a document drafted in a participated and shared way by those involved in the courses. It will have to be adopted by participating municipalities. This will simply move to the third action, the most pragmatic, which schedules the creation and launch of joint purchasing groups. This is a particularly strategic activity because it give autonomy to the parties involved, building a legacy that will survive even after the project will completed.

The last step is about the communication for encouraging participation. The measures will be preceded by careful spatial analysis in order to modulate the effectiveness. It will then launched an essay and photography contest, especially addressed to young people. Texts and images selected will create a publication edited by the Fondazione per leggere. To stay posted, the citizens will be able to rely on the official website of the initiative and on the Facebook.

Form@mbiente ends May 30, 2013 with a big final event for presenting the results achieved.

«AICA has been involved in a real construction phase of a project with the territory - said the director of envi.info, Emanuela Rosio - starting from local needs. We are confident that this method will allow to develop synergies and to involve local people and institutions in a real change in behaviors and awareness about the central role that communication and participation play in the process of change».


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