by Eleonora Anello
There are initiatives that arise primarily with humanitarian purposes but which are environment-friendly and can also become an example to emulate for those who want to engage in environmental communication. One of these cases is Merci, the Parisian concept store opened in 2009, which donates all its profits to charity.
1500 square meters filled with furniture, clothes, toys and any object is no longer used. All these items can be brought to the store at 111 Boulevard Beaumarchais Paris who comes to help those who would like to donate but do not know how and where to go. This makes the most needy, the benefactors and, why not, the environment happier.
Probably the Cohen spouses, founders of the luxury clothing for children Bonpoint company, have thought about the environmental aspect of the initiative enhancing sustainable products marketing. "I do not expect to save the planet! - Marie France said in an interview - however, I wish him as little pain as possible. And if I have the chance to choose between selling plastic dishes or others in bagasse (sugar cane fibre), made in beautiful colours, obviously I choose the latter. It’s time to understand that solidarity means no longer austerity or sadness".
Media give a lot of visibility to the store, as shown on Merci’s website, which is dominated by the symbol of the concept store: a 500 car full of antique objects which you can admire in the courtyard of the store. The website itself seems not to be interested in the web’s potentials, offering the customers a single html black and white page. The project relies on the real goods exposure rather than to the virtual reality, and the store has been joined by a literary café, a florist and a chic canteen.
A real wonderland, a little and a bit snobby world with a philanthropic vocation. Merci is a mecca for those design objects re-launched on the circuit of consumption pointing on scenery. It is that place where the wealthy will find themselves completely at ease. Dream for shopping-addicted who can finally buy goods for a good cause.
1500 square meters filled with furniture, clothes, toys and any object is no longer used. All these items can be brought to the store at 111 Boulevard Beaumarchais Paris who comes to help those who would like to donate but do not know how and where to go. This makes the most needy, the benefactors and, why not, the environment happier.
Probably the Cohen spouses, founders of the luxury clothing for children Bonpoint company, have thought about the environmental aspect of the initiative enhancing sustainable products marketing. "I do not expect to save the planet! - Marie France said in an interview - however, I wish him as little pain as possible. And if I have the chance to choose between selling plastic dishes or others in bagasse (sugar cane fibre), made in beautiful colours, obviously I choose the latter. It’s time to understand that solidarity means no longer austerity or sadness".
Media give a lot of visibility to the store, as shown on Merci’s website, which is dominated by the symbol of the concept store: a 500 car full of antique objects which you can admire in the courtyard of the store. The website itself seems not to be interested in the web’s potentials, offering the customers a single html black and white page. The project relies on the real goods exposure rather than to the virtual reality, and the store has been joined by a literary café, a florist and a chic canteen.
A real wonderland, a little and a bit snobby world with a philanthropic vocation. Merci is a mecca for those design objects re-launched on the circuit of consumption pointing on scenery. It is that place where the wealthy will find themselves completely at ease. Dream for shopping-addicted who can finally buy goods for a good cause.
No comments:
Post a Comment