by Annalisa Tancredi
The seductive campaigns of PETA still astonish: the Association People for the Ethical Treatment of Animals borrows a top model’s body to promote the adoption of a vegetarian eating style. This time the spotlight is on the australian Sheridyn Fisher, who has been photographed by reporters wearing a bikini made of lettuce and in her hands a sign that says "Turn over a new leaf. Go Vegetarian ".
The blonde Playmate was not the first to take part in the "Naked campaign" against violence on animals and in favor of a more sustainable diet, the "naked strategy", first introduced by volunteer activists dressed in the slogan "It 'better to be naked than wear fur" , was then taken by the "Lettuce Ladies", girls around the streets dressed in lettuce leaves to promote the veg diet. Later on celebrities like Kim Basinger, Pamela Anderson and Alicia Silverstone have proposed themselves as the faces of the campaign.
A foolproof recipe that allows their inventors to combine the beauty of the alluring and provocative celebrities with emotionally dense and socially disturbing contents. The bodies of fashion models in fact, are just the excuse to turn our attention to the violence that animals are forced to suffer from pharmaceutical industries, tanneries, food and entertainment in the name of profit. Skinned alive, beaten, enslaved, imprisoned, frustrated, their throats cut, drugged, poisoned and killed: the images and footage of slaughterhouses run in the web, but even the most gluttonous meat-eaters don’t have the courage to look at them. Despite of that, each year humans continue to kill 25 billion animals atrociously only for food.
Both in the United States and the Australia more and more people are deciding to convert their dietary habits excluding livestocks and/or their derivatives from the daily menu; even in our country the movement is pregnant according to Eurispes Report 2011, about 5 million of Italian have already switched to a vegetarian diet. Besides the animal rights ideology, the motives are discernible in the pursuit of a healthier diet (based on fruit and vegetables) and in reducing environmental impact. In fact, there is less waste of resources resulting from the cultivation of plants (consisting mainly of water) and the emission of CO2 in atmosphere released by animal farming is greater even than that emitted by road transport worldwide.
The blonde Playmate was not the first to take part in the "Naked campaign" against violence on animals and in favor of a more sustainable diet, the "naked strategy", first introduced by volunteer activists dressed in the slogan "It 'better to be naked than wear fur" , was then taken by the "Lettuce Ladies", girls around the streets dressed in lettuce leaves to promote the veg diet. Later on celebrities like Kim Basinger, Pamela Anderson and Alicia Silverstone have proposed themselves as the faces of the campaign.
A foolproof recipe that allows their inventors to combine the beauty of the alluring and provocative celebrities with emotionally dense and socially disturbing contents. The bodies of fashion models in fact, are just the excuse to turn our attention to the violence that animals are forced to suffer from pharmaceutical industries, tanneries, food and entertainment in the name of profit. Skinned alive, beaten, enslaved, imprisoned, frustrated, their throats cut, drugged, poisoned and killed: the images and footage of slaughterhouses run in the web, but even the most gluttonous meat-eaters don’t have the courage to look at them. Despite of that, each year humans continue to kill 25 billion animals atrociously only for food.
Both in the United States and the Australia more and more people are deciding to convert their dietary habits excluding livestocks and/or their derivatives from the daily menu; even in our country the movement is pregnant according to Eurispes Report 2011, about 5 million of Italian have already switched to a vegetarian diet. Besides the animal rights ideology, the motives are discernible in the pursuit of a healthier diet (based on fruit and vegetables) and in reducing environmental impact. In fact, there is less waste of resources resulting from the cultivation of plants (consisting mainly of water) and the emission of CO2 in atmosphere released by animal farming is greater even than that emitted by road transport worldwide.
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