Monday, March 12, 2012

Sustainable energy plays rock


by Annalisa Tancredi

United Nation declared 2012 the International Year of Sustainable Energy for All, to promote global access to energy services among poor countries in an eco-friendly way.
"Sustainable energy" is energy the produced and used in ways that will support long-term human development in all its social, economic and environmental aspects, while "energy universal access" is the physical availability of modern energy services, to meet basic human needs at affordable prices.

Today more than 1.4 billion people in the world lack access to electricity and almost half of the world's population rely on traditional biomass for cooking. For many countries no energy services means no eating, no studying, no hospitals and no economic development. At the same time, if global energy needs growth will not be combined well properly with renewable energy policy, it will be serious consequences on environment.

"Sustainable Energy for All" is an initiative promoted by the UN Secretary General Ban Ki-moon, UN-Energy Agency and United Nations Foundation, and intends to involve government and civil society of the world. The goal is to meet three targets by 2030: ensuring universal access to modern energy services, doubling the rate of improvement in energy efficiency and doubling the share of renewable energy in the global energy mix.

In order to achieve these targets UNF launched the Energy Access Practitioner Network, a group of practitioners from the private sector and civil society working on the delivery supply of energy services and solutions related to electrification. The Network will focus on both household and community level electrification for health, agriculture, education and small business.

About communication, the UNF launched a multimedia campaign to raise awareness on a global scale and increase the visibility of the initiative, thanks also to "Goodwill Ambassador" tribute. The first contribution comes from a famous American rock band, Linkin Park, who took part in the initiative with its popular communication channels. Every day the rock band shares information and contents about the initiative with more than 37 million of followers only on Facebook fanpage and every time users access on its official website, an intro invites them to support “Power the world” campaign donating a solar lightbulb to a family in Haiti.

For more information click the initiative official website www.sustainableenergyforall.org; for Linkin Park click here www.linkinpark.com

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