by Silvia Musso
Federalberghi Capri sanctioned with association of municiplities Anci, a memorandum of understanding which aim is to progressively reduce by 2020 the waste productionfollowing the Zero Waste strategy suggested by Paul Connet. The project, called "Zero Waste Hotel", wants to contribute to land and environment conservation, main factor of attraction for hotels.
The identified incentive is given by substantial discounts on TARSU, fee directly relate to the production of waste - producing less waste you pay less, producing no waste at all you won't pay anything - a benefit for the municipalitie sthat will support less financial burden for the wate collection and disposal service.
To better understand what this project is, we interviewed the President of Federalberghi Capri, Mr. Sergio Gargiulo.
What are the advantages for accommodations?
«The hotel industry is going through a delicate and important changes due to the economic crisis, which impact significantly on the balance of companies, but also to profound changes in consumers lifestyles who constantly stimulate entrepreneurs to differentiate their economic offerings, investing in training and professionalism of the staff and on the quality of service with the help of professional equipment and looking more and more for those products linked to the territory. In this reality, therefore, the role of a union of companies, such as Federalberghi, is not only trying to protect the category, but also to propose tools to improve. This is the meaning of this project that tries to start this sector on the road ofenvironmental sensitivity transforming it into a value and competitive element».
Do you believes that this innovation may have a greater appeal among tourists?
«Marketing experts say that consumers are increasingly focused on issues of respect and safeguard of the environment and tend toward virtuous companies. According to recent surveys, in fact, over 40% of bookings in the hotels is also evaluating the sustainability of the structure, and in the world there are more than 30 certification bodies for eco-sustainable hotels. The sustainable location has two fundamental characteristics: it provides a better travel experience to tourists (authenticity, flavor,color, smell...), it lasts over time and therefore allows the touristic businnes to work with a long term perspective».
What are the strategies for communicating the new philosophy to customers?
«The first key element that provides our project is the training of our staff so that the customer perceives the philosophy implemented in our hotel. Advise for a correct implementation of the Protocol will be placed in the rooms. Finally, during international trade fairs and on web portals our procedures will be given and those who apply our protocol will be identified by a label called "A star for the environment". Federalberghi, along with prestigious and influential partners, has wanted to promote the label as a clear and positive message for a better future for both companies that it represents and for whole».
Among the 14 municipalities that have joined the project stands also Naples, the largest administration. The idea is to extend these practices to all national hotels. The relationship between accomodation and waste reduction is a virtuous path already taken in other European countries. We hope that Italy, the country of tourism hospitality, will be able to welcome this new challenge and effectively communicate it.
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The identified incentive is given by substantial discounts on TARSU, fee directly relate to the production of waste - producing less waste you pay less, producing no waste at all you won't pay anything - a benefit for the municipalitie sthat will support less financial burden for the wate collection and disposal service.
To better understand what this project is, we interviewed the President of Federalberghi Capri, Mr. Sergio Gargiulo.
What are the advantages for accommodations?
«The hotel industry is going through a delicate and important changes due to the economic crisis, which impact significantly on the balance of companies, but also to profound changes in consumers lifestyles who constantly stimulate entrepreneurs to differentiate their economic offerings, investing in training and professionalism of the staff and on the quality of service with the help of professional equipment and looking more and more for those products linked to the territory. In this reality, therefore, the role of a union of companies, such as Federalberghi, is not only trying to protect the category, but also to propose tools to improve. This is the meaning of this project that tries to start this sector on the road ofenvironmental sensitivity transforming it into a value and competitive element».
Do you believes that this innovation may have a greater appeal among tourists?
«Marketing experts say that consumers are increasingly focused on issues of respect and safeguard of the environment and tend toward virtuous companies. According to recent surveys, in fact, over 40% of bookings in the hotels is also evaluating the sustainability of the structure, and in the world there are more than 30 certification bodies for eco-sustainable hotels. The sustainable location has two fundamental characteristics: it provides a better travel experience to tourists (authenticity, flavor,color, smell...), it lasts over time and therefore allows the touristic businnes to work with a long term perspective».
What are the strategies for communicating the new philosophy to customers?
«The first key element that provides our project is the training of our staff so that the customer perceives the philosophy implemented in our hotel. Advise for a correct implementation of the Protocol will be placed in the rooms. Finally, during international trade fairs and on web portals our procedures will be given and those who apply our protocol will be identified by a label called "A star for the environment". Federalberghi, along with prestigious and influential partners, has wanted to promote the label as a clear and positive message for a better future for both companies that it represents and for whole».
Among the 14 municipalities that have joined the project stands also Naples, the largest administration. The idea is to extend these practices to all national hotels. The relationship between accomodation and waste reduction is a virtuous path already taken in other European countries. We hope that Italy, the country of tourism hospitality, will be able to welcome this new challenge and effectively communicate it.
