Reduce by a "bit"

by Alessio Sciurpa

An important message of civic responsibility on the reduction of electronic waste, also this is the "European Week for Waste Reduction". Two young people distinct realities from the Cosenza Province (South of Italy) involved: Altomonte, a center of 5,000 inhabitants, the pearl of tourism in Calabria Region and cradle of art of the '300, which turns into a movie set. Where around 200 young people have been involved on transform its historic center on an "eco-electronic place" of twenty-first century, through the creation of a television spot on the reduction of electronic waste;

and Rende, dynamic university center, where 30,000 students on November 28, will transfer to their “little clones”, elementary and middle school students, best practices for reuse of hi-tech waste.

It is Laplacian, the company of innovative design based in Rende, to have coordinated the implementation of this actions, we speak with Tommaso Caporale, CEO of Laplacian.

Taking a cue from your project on electronic materials, as we can combine environmental activities with measures of social value?
«Starting the "Re-Waste" project, a network of mobile laboratories for collecting the reuse of discarded devices, as well as avoid a "pandemic" of waste, the purchase of more new advanced electronic obelisks (I refer to the electronic components that often performs exaggerated, compared to those effective used) and through the dissemination of knowledge of this potential by young professionals from the field (engineers and technicians), has triggered a dual mechanism of social development: discarded devices , "re-sprinkled" or with open source software, will be given for free to needy and poor families, by transferring to them an important know-how, innovating our relationship with nature, as well as technology makes it through our habits».

How to communicate the importance of collecting WEEE and their subsequent reuse and which target have you privileged?
«The project started with the opening of the set for the spot on Saturday, November 21, focuses on awareness of the reuse of waste from computer hardware; the pretext of the spot has the feedback from young people's attention to the issue of WEEE disposing, still little known among the younger generation which, paradoxically, are the main users. As technology push forward, as the knowledge of environmental good practices recoils. Laplacian has wanted to reverse this trend».