by Annalisa Audino & Francesco Rasero
Started from Milan on January 4th, to the slogan "better sun than dimly lit”, the torch of the clean energy has arrived to the Mercati Traianei in Rome on the last Friday February 12th, greeted by a large crowd that has faced the cold winter (even the snow, event for the capital!) to attend the sixth edition of "M'illumino di meno" (I will use less light). In parallel many others throughout Italy, have joined the initiative launched by the show "Caterpillar" by Radio2 Rai: turning off the lights, having dinner by candlelight, but also finding alternative forms of energy in the squares of major cities.
The 2010 edition of the famous manifestation had as a new goal to measure with the green economy, adopting "clean" systems to illuminate. So in Genoa seven squares have hosted creative installations with low consumption, in Naples held a poetry reading in the Piazza Plebiscito, lit photovoltaic torches like the head office of the Region Puglia in Bari; Bologna has illuminated with renowables light the Basilica di San Petronio; in Turin the hydroelectric plant of the Environment Park was inaugurated.
"M'illumino di meno" revived from Internet sites, programs of other radio, social network, workshops and initiatives square, was able again to reach a large part of the Italian population: the aim to raise awareness about the consequences of indiscriminate use and prepare the ground for new renewables, has been achieved throughout the country.
Associations, institutions and individuals have helped to organize roundtables, concerts, activities and workshops, ensuring that the message could multiply exponentially and in the most original ways. Also music and comics contributed to the success, with Banda Osiris' hymn and the characters "the Illuminati", born from of Gianfranco Enrietti's pecncil.
«It was a great success -said Filippo Solibello, conductor of Caterpillar with Massimo Cirri, both members of the Scientific Committee of AICA (editor of this magazine) - We celebrated in Rome with thousands of people and throughout Italy with hundreds of thousands of participants: this new "M'illumino di meno", not just lived off the lights, but turning the virtuous, it was really successful. Since over time we have learned to save, now we learn to produce better and to demand clean energy».
It is also confirms Lisa Tropea, the editorial staff of Caterpillar, who stated: «We have not, for the first time, requested data on the decline in consumption of electricity to the national operator, because the optics of" M'illumino di meno" of this year has changed».
You have chosen to revolutionize your approach, also focusing the use of alternative sources in addition to the traditional "energy silence". Why this change of perspective?
«Firstly we wanted to pass a different communicative message: no more darkness, but the light, like a perspective for the future. Certainly not to deny the experiences so far made, but to give a symbolic signal of hope.
In addition, in six years, the potential use of so-called "clean energy" have enormously increased on the part of all: we have therefore chosen to try to experiment with so many people, at least for a day, the use of renewable energy "other", in order to realize that they are really handy».
The strength of your message is its powerful symbolic charge: from the march of photovoltaic torce (called "The Torch on Rome") to the big sphere (perhaps the largest bulb, seven meters in diameter, which has never been lit by renewable energy) which was turned to the Mercati Traianei by the energy produced by fifty "heroic cyclists”, involved in a collective overwhelming ride. Is a way to get more directly to a wide audience?
«"M'illumino di meno" has always been based on symbolic acts: before it was turning off the light, now to try to make it with mini-photovoltaic panels or hand-crank torces. None of these actions, alone, will save the planet. But they are all ways to engage people, to remember that everyone can make a real contribution, to do its part».
For the first time you have also given rise to an event "catalyst" that of Rome ...
«Here also we wanted to try to change the perspective of the message delivered to listeners: no longer off, but light, not stay home and remove all superflous sources of energy but mobilize and come to the streets to demonstrate that we can produce energy cleanly . "M'illumino di meno" still continues to make of its power the capillary involvement of the entire national territory, like evidenced by the thousands of accessions received from all over Italy and beyond».
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