The waste collection at resort

by Eleonora Anello

Proper environmental communication strategy is a basic ingredients for the success of all campaigns to strengthen the waste collection. But the communicative aspects play a more important role when working in turistic areas such as the coastal ones, where there are large fluctuations in population and one of the main target consists of less receptive people (they stop for a short time and are on vacation), perhaps foreign or otherwise accustomed to different methods of sorting. In these cases a special attention, is necessary even exploiting marine communication channels such as resorts, hotels and residences.

Achieving excellent and affordable results is possible as proved by ERICA soc. coop. environment and Alderman of the City of Pietra Ligure (SV) who are organizing a conference Wednesday, June 23, entitled "The collection in touristic seaside areas. Good national experiences in comparison" to be held at the Multipurpose Hall of the town center, Via Nino Bixio.
After the Mayor’s greetings, Luigi De Vincenzi, from 9 to 13 experts and public administrators, who have already successfully experienced the introduction of virtuosos separate collection systems in their territories characterised by significant changes in population according to the touristic seasons, will discuss about strategies.

Renata Briano, the environment commissioner of the Liguria Region, and Paul Marson, the environment commissioner of the Province of Savona will take the word. Roberto Cavallo, President of ERICA and European expert, will illustrate an introductory report on the recent acknowledgment in Italy of the European Directive 98/2008/CE on the integrated waste management system.

Then the programme continues with a round table. Protagonists will be the mayors of four towns located in seaside touristic areas of different Italian regions whose own waste management systems are particularly good: Anacapri (in Campania region 72% collection), San Vito Lo Capo (in Sicily, 54% collection), Senigallia (in Marche, 60% collection) and Pietra Ligure (in Liguria 60.5%).

Following interventions: Antonio Springs (Certiquality) on waste management within the Environmental Management Systems; Attilio Tornavacca (Exp) strategies for reducing waste and optimal management of differentiated and Massimo Michelini (Federambiente) on the experience collection of small islands.
After a general discussion with the public, Luca Piatto of CONAI will conclude the meeting.

At the end, to all participants will be offered an aperitif.
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