by Eleonora Anello
The European Week for Waste Reduction opened today at 11am at the same time in 22 EU member states to the sound of the No Trash Mob, a collective of protests that saw thousands of people gather in many public places to play musical instruments which were derived from or were entirely made out of discarded materials and containers.
A unique event in Italy, and a double event for the No Trash Mob, which was organized by the Consortium of Municipalities of Navigli (Lombardia) which suddenly saw musicians, students of the Alessandrini Vittuone technical college and those of the Institute of Higher Education of Einaudi Corbetta take part. The concerts have been ‘given the’ most complex campaign ‘Reducing together’, presented by the Consortium and validated as an official action of the Week by the European Committee.The musical event was opened and closed by two press conferences in which ‘the Decalogue of Waste Reduction’ was distributed to the mayors who make up the Consortium, accompanied by a questionnaire designed to measure the awareness of citizens on waste prevention. The instrument will be subject to the citizenship and the results it produces will be used to design and direct the most effective waste program in 2011. Exploring the knowledge and opinions of citizens who are preparing to establish a more responsible attitude towards waste is useful and interesting, and helps to identify priority areas for intervention, as well as learning the best ways of communication that will be used in the design of future projects.
The event has been a success with regards to the mobilization and involvement of younger generations, who were able to express their views in a friendly atmosphere and participate directly in the actions they wanted to take.
Carlo Ferrè, the chairman of the Consortium of Municipalities of Navigli, is very pleased: “This is the No Trash Mob twice! We have about 300 participants. We realize that this is a symbolic event, but the commitment of the Consortium does not stop there. For us this is just the beginning of a journey that wants to focus on prevention. In the territories presided over by us, the collection reaches peaks of 75%. An excellent result from our point of view, however it is not enough if the quantity of waste is still high. The aim is to reduce waste and empty containers like the ones that were used by the No Trash Mob”.
“The empty containers sound louder”, added Luigi Alberto Tarantola, the Mayer of Albairate and the president of the Consortium.
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