Several variations of environmental communication in Ecomondo

by Silvia Musso

Also this year the editors of AICA will participate in the International Fair of Materials and Energy and Sustainable Development, better know as Ecomondo, which has reached its 14th addition.

The Fair, which was inaugurated on Wednesday the 3rd of November, with the participation of the Minister of Environment, Land and Sea, Stefania Prestigiacomo, will offer, as always, opportunities for discussion and communication between industry and environmental sustainability and institutional stakeholders, trade associations, public administrations, and NGOs concerned with green technology and new sustainable lifestyles.
Within this fair that might at first seem purely technical, one can find many opportunities, even for those who face the same environmental issues from the perspective of communication.
In this respect it seems worthwhile to highlight some of the so-called “special projects” of the Fair of Rimini.

Lets start with the EcoArt Project, an international cultural platform from a creative force of artists who aim to increase the awareness of environmental issues. There are activities involving young people, businesses and institutions at all levels, that aim to inspire attitudes and behaviors that are aimed to save the planet.
The EcoArt Project presents to Rimini and important example of contemporary art entitled “EcoBrain”, a group exhibition in the name of ethics, energetics, ecological sustainability, an accumulation or works created with studied languages, codes and materials which fit into the themes of social and bio-diversity.

Another project is the “Ambiente Festival” (Environmental Festival). Promoted by the City of Rimini in collaboration with the Rimini Fair, Ambeinte Festival was created as an initiative to spread the popular ideas. With “Biadiversiamoci” it will include ten days of events focused on issues of biodiversity and renewable energy that will involve all of society, in the old city surrounded by gardens of biodiversity, to give shape to a sustainability method, which is both tangible and practical.

Also this year, again in partnership with Rimini Fair plc. with E-Ambiente Ltd., after the success of last year, once again they will present “Sustainable City”, an exhibition of international projects whose aim is to provide an original vision on the most representative research of urban-quality construction and the best practices for sustainable design of the “CITIES OF THE FUTURE”. The center of the exhibition center hosts several workshop meetings. In the context of sustainable cities, the staff at Virtual Valley will gather numerous interviews with representatives or organizations involved in environmental communication for present and future projects and activities, and above all to gather thoughts on environment-related communication. Among the participants are: Body Basin Padova 2, E-Ambiente, Labelab and Ravenna 2010, the University of Rome experts, the University of Bocconi, the university of Milan and AICA. To Follow the interviews see the links below.

Finally, another moment to point out that involves, among others, the director of AICA, who will be at the press conference to launch the second edition of the European Week for Waste Reduction, at the same time as the representatives of the organizing committee, and the sponsoring bodies and the main sponsor CONAI. It will be the first opportunity to try to pull the strings on the number of signatures collected in Italy. It should be pointed out that Friday the 5th of November is the deadline for submission of registration forms at segreteria@assaica.org.