by Irene Gozzelino
As we already mentioned in a previous article, LIFE+, a financial instrument to the protection of the environment promoted by the European Union, among other features distinguishes itself by its strong value in communication. Today we are going to talk about how it has been implemented at “our home", presenting a best practice.
Life+ WATACLIC (Water Against Climate Change) has national scope and it is co-financed by the Emilia-Romagna. The project aims to widespread methods and approaches for a more sustainable use of water resources. The aim is the improvement of the water management in different sectors, ranging from building regulations to planning rules, domestic hydraulics and energy efficiency.
Information events are planned from May 2010 to December 2011. The national launch workshop was held in Rome the 13th of May 2010, offering to participants, besides lectures and discussions of common interest, three "dedicated" workshops, that are designed for people of different professional backgrounds. The clear separation of approaches and issues is highly effective to communication aims and it is key to navigate among the different aspects of a subject as vast as that of water use. The events scheduled for the next months consist of information campaigns, replicated throughout the country and focused on the following themes: “water and rules "," water and money "," water and citizens "," water and energy, “water and innovation”.
Each event offers insights on all issues, from tariffs to technology, and a reasoned point of view to the already existing and effective sustainability approaches. In order to not be limited to the theoretical aspect, then, possible solutions are offered for each problem.
«The communication of the appointments is provided by traditional distribution channels, "dedicated " to the different involved stakeholders- told us Sara Branchini, from the Centro Antartide, who works in the communication sector of WATACLIC – The classics online tools are not excluding the personal contact. Event in event also, a network of contacts among professionals is spontaneously developing, which is becoming an exchange of practices and thus an "antidote" to the well known fragmentation of policies in the management not only of water, but of the environment at large».
No further reasons are needed to attend the event WATACLIC closer to…our tap.
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