by Eleonora Anello
Not so long ago we talked about a funny ambient marketing campaign promoted by the Volkswagen Group, the largest motor industry in Europe. If that time it was appreciated for the excellent environmental communication, Greenpeace now reveals its “dark side”.Detournement has come!
The tireless people of Greenpeace made the parody be their most effective weapon, and got to harness the VW media power twisting the famous Passat commercial launch. In the official video a baby Darth Vader practices to move objects laying on of the hands.The “Volkswagen darkside” video reveals the true role of VW and it calls up the rebels. According to Greenpeace, VW lobbies to stop the rising targets for reducing greenhouse gas emissions in the EU rather than engaging in designing “greener” cars.
So the web started its guerrilla. On June 28th, the English version of the viral video against VW, at that time the most shared in the world, has been removed from Youtube. The LucasFilmLtd, author of the Star wars saga, issued the censorship claiming copyright.
Notwithstanding the GP channel has been blocked, individual users has been going on sharing the video via Facebook and Twitter with even more determination.
«Almost two million people have already seen our video, which is a way to tell the truth about the VW intention to curb climate-protecting laws – said Andrea Boraschi, campaign and Energy and climate division manager of Greenpeace Italy – we regret our Youtube channel was blocked and we hope this situation will change soon giving anyone the opportunity to watch our video anywhere».
Under the motto “if you strike us down, we shall become more powerful than you could possibly image”, quoted from Star Wars, the viral video still prospers on the web. GP could count on millions of Jedis who have been writing blaming VW and exponentially spreading the call.
Not so long ago we talked about a funny ambient marketing campaign promoted by the Volkswagen Group, the largest motor industry in Europe. If that time it was appreciated for the excellent environmental communication, Greenpeace now reveals its “dark side”.Detournement has come!
The tireless people of Greenpeace made the parody be their most effective weapon, and got to harness the VW media power twisting the famous Passat commercial launch. In the official video a baby Darth Vader practices to move objects laying on of the hands.The “Volkswagen darkside” video reveals the true role of VW and it calls up the rebels. According to Greenpeace, VW lobbies to stop the rising targets for reducing greenhouse gas emissions in the EU rather than engaging in designing “greener” cars.
So the web started its guerrilla. On June 28th, the English version of the viral video against VW, at that time the most shared in the world, has been removed from Youtube. The LucasFilmLtd, author of the Star wars saga, issued the censorship claiming copyright.
Notwithstanding the GP channel has been blocked, individual users has been going on sharing the video via Facebook and Twitter with even more determination.
«Almost two million people have already seen our video, which is a way to tell the truth about the VW intention to curb climate-protecting laws – said Andrea Boraschi, campaign and Energy and climate division manager of Greenpeace Italy – we regret our Youtube channel was blocked and we hope this situation will change soon giving anyone the opportunity to watch our video anywhere».
Under the motto “if you strike us down, we shall become more powerful than you could possibly image”, quoted from Star Wars, the viral video still prospers on the web. GP could count on millions of Jedis who have been writing blaming VW and exponentially spreading the call.
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