by Paolo Ghiga
The latest orangutans of Indonesia, at least for the moment, can breathe a sigh of relief: it remains the risk extinction but the dispute between Greenpeace and Nestlé regarding the use of palm oil in their products and environmental impacts due to the replacement of rainforests with Palm cultivations, has been closed, two months later, with a significant victory for environmentalists.
Nestlé has announced that it will not use more products from the destruction of forests and whose industrial production, along with that of the Charter, is the main cause of deforestation of the last forests of South East Asia. The Swiss multinational undertook to identify and exclude from its supply chain suppliers owners or managers of "high-risk" plantations, such as Sinar Mas, the most well known producer of palm oil and Indonesian card. The Court finds that there are also implications for merchants of palm oil, as Cargill, which continue to buy from Sinar Mas.
The satisfaction of Chiara Campione, Responsible Campaign Forests Greenpeace Italy, it is understandable and shareable. “Attention”, ensures Chiara, “will continue to be high to ensure that Nestlé apply quickly its new commercial policy: the hope is that all food can adopt a moratorium effective on the destruction of tropical forests, issue directly linked to the production of paper used by the Italian publishing for print books”.
What better opportunity to raise awareness among publishers if not the Salone Internazionale del Libro of Turin: the effective and engaging blitz of Greenpeace animated the inauguration of the literary international event, bringing Spotlight two "orangutan" which carrying books in their hands, nicely captured public attention.
The special classification “Saveforests” shown by Chiara Campione about more virtuous publishers and those deferred to the next edition of the Salone discloses large Italian publishing responsibilities on the phenomenon of deforestation and the extinction of orangutans. The slogan coined for the occasion "the future of forests and climate change is in the pages of your books" highlighted first as the attention and the protection of the Italian publishing towards the environment is almost absent: 3 editors on 4 do not know the paper source that use to print their books.
Today the “Friends of forests" are editors such as Bompiani, Dindi, Fandango, Foglio Clandestino, Gaffi, Hacca Edizioni, Il Rovescio, Lonely Planet, Prospettiva, Edizioni Ambiente and The Coccinella. These editors have thrived by mixing high percentages of recycled fibres with FSC certified fibers, fueling also, in this way, the demand for recycled paper on the market.
The data gathered constitute a weapon for those who wish to take sides in defence of nature: using this classification, in fact, readers can make sustainable choices, preferring the publications of the editors who show friends of forests. As with Nestlé, Greenpeace has reported a small great victory: convince a colossus editorial as the Feltrinelli comparing about certifying its type of paper used in printing process.
A dialogue constantly in close contact with the public, built on a constructive comparison, on reciprocal exchange: the environmental protection draft continues without indulging stops, with the usual, special, attention to environmental education, waiting for the next adversary to face with printed researches, on recycled paper obviously.
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