Thursday, November 24, 2011

Let’s put our bins on a diet!


by Marzia Fialdini

EU citizens produce 2% more waste every year; in Italy each citizen generates on average 10.5 kg of trash per week: quantities that have to be dramatically reduced. For raising institutions’, stakeholders’ and consumers’ awareness about the waste prevention strategies and policies enacted by the European Union, was created the European Week for Waste Reduction (EWWR), this year at its third edition. From November 19 to 27, initiatives will be promoted across the country in order to inform as many citizens as possible about simple everyday actions for preventing waste.

On Sunday, November 27, in Madama Cristina Square in Turin, from 10 am to 6 pm, to the motto: I refuse! - The commitment of all to reduce waste, Amiat and City of Turin will organize a big street party to promote small good daily habits which enable to reduce waste at source and to weigh less down on the environment. Through games, workshops, entertainment and markets, public will be able to understand the importance of using objects for as long as possible, the importance of making separate waste collection and to change bad behavior in order to reduce waste production.

Other organizations will attend the event: the Torino Province which will support the campaign on reusable nappies; SMAT, encouraging tap water drinking through the Water Bar; Coldiretti Torino, which will teach children to transplant seedlings and potted flowers with compost; the Environment Museum, with its Ecological Footprint Laboratory; the Ecologos Research Institute, which has been campaigning on reducing the packaging of communication products and has started a chain of light stores, just to name a few of the many initiatives which are present there.

Thanks to the collaboration of the CSI-Piemonte - Consortium for Information System - an online game has been created. It can be accessed from a mobile phone in order to enable anyone to face the new challenge: the effective capacity of each of us to put our bins on a diet.

No comments:

Post a Comment