The Green Economy as the New Economy?

by Eleonora Anello

In the middle of an economic trend in which it is not so easy to find a job, an area appears to refute all the catastrophic and continues quietly to grow. To meet together offer and demand is born GreenJob, thematic network dedicated to the labor market of the Green Economy.

The project was launched in Italy by InfoJobs.it, online recruitment company leader in Europe for internet traffic and number of bids, and TimeStars first magazine devoted to the human being. Take part in the initiative Legambiente, Kyoto Club and QualEnergia that will give visibility to the project in the coming months.

A new communication platform, to leverage opportunities that explains Anna Maria Mazzini, Marketing Manager of Infojob: "GreenJob is a point of access for companies and candidates who are especially sensitive to issues of environmental sustainability: a dedicated search engine allows you to consider job offers "green" and, in addition, each week the site publishes news, advice, and curiosity about the environment ".

Also Infojob, in line with the contents that goes to promote, it conforms to a style of work more sustainable by adopting Greenway, "a decalogue, - says Mazzini - designed by InfoJobs.it and TimeStars, which contains some useful hints and tips for work in an ecosustainable. InfoJobs.it shared the decalogue in the company with all employees and Greenway has been adopted by the entire office to witness the further commitment on these issues”.

Although interesting in its intentions, to be honest job vacancies really green in the Italian portal InfoJobs.it aren’t still many.

In Great Britain, the birthplace of the industrial revolution, since 2002, is online Environment-Job that in January of this year viewed 940,000 pages. A lot.

According to Unep, the United Nations Program for the Environment, this III Industrial Revolution, not only will reduce carbon emissions but also will contain recession. Position now widely shared and dominant in the leader countries of the world.

So the Green Economy will save us from recession as it did in the 90s the New Economy? Difficult question to answer that. Certainly we can say that while the New Economy was based on something very abstract operating on a global market and in some ways immaterial, the Green Economy however rooted in the reality of technological innovation in the service environment, by alternative energy to the integrated management of waste, reducing energy expenditure, slowly infecting like a real green wave all the productive sectors.

Good luck to all the aspiring eco-workers !
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Photography and environmental communication

by Alessio Sciurpa

Speaking of photography and environmental communications today in digital-photography era, as a means of representation of nature, is undoubtedly complex. Therefore we remain outside of the semiotic dispute if the photo is language, sign or means, to focus on meaning systems which make of the photography, like any other text in the communicative
meaning, an object of sense. Inspiring by the "Camera Lucida", in which Barthes says: The photograph itself is in no way animated (I do not believe in "lifelike" photographs), but it animates me: this is what creates every adventure.

A good example is the work related to climate change made by Panos Pictures on the island of Tuvalu. We spoke with Anna Stevens, Digital Assistant at the London agency: what is today, for your personal experience, the relationship between pictures and environmental communication?
Pictures can be massively effective in engaging people with issues around the environment, but sometimes they are too abstractly used. People seem to be strangely absent in most communication on the subject. A lot of the imagery on climate change for example has focused on melting glaciers, deforestation in the Amazon, belching chimneys, desert encroachment, often photographed from the air, and hasn’t changed since the 1970’s. Stunning and impressive though they may be, these images, are guilty of de-humanising climate change and rarely present us with anything that might inspire hope and action. I think this though is changing, and hope our work is part of this.

Half of your profits are given to the Panos Insititute to further its work on issues around media and communications, globalisation, HIV/AIDS, environment and conflict, why this choice?

Panos Pictures evolved out of the Panos Institute. After 11 years as part of the institute, it was decided that we could respond more quickly and effectively to the commercial challenges we faced as a company, rather than a charity and so established ourselves as such but the institute retained a major share in the company.

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Separate Waste Collection does not go on holiday

by Silvia Musso

Separate Waste Collection does not go on holiday: travelling towards Italian
touristic summer places it is (finally) possible to separate all waste that
can be reused or recycled, thanks to the experimental project "Destinazione
Ambiente" (Destination Environment) promoted by the Autogrill network and
CONAI, the Italian packaging Consortium.
The campaign, boosted by a massive launch on national media, has seen the
installation (in some "pilot" motorway rest areas) of billboards and posters
near to the bins for the separate waste collection, coloured and well
visible in front of the access of the restaurants.
Last weekend -25th and 26th of July- took place in five areas in Northern
Italy two demonstrative days, in which Conai organized specific informative
positions to inform and sensitize the traveller/consumer about how to make
the separate collection and transform waste into new resources.

«It is in our interest to promote citizens' virtuous behaviours -declared
Conai's president, Piero Perron- So it is very important that commercial organizations like Autogrill Group confront the environmental theme with determination and a strategic vision».

The potential users are about 300,000 people every year having a stop inside
Italian motorways' rest areas, producing about 45k tons of waste: with an
appropriate system of separate collection would allow to recycle 20-25 tons
of material yearly.
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Tourism that does not consume, and close encounters that enhances

by Eleonora Anello

Kel12, tour operator specializing in trips for small groups and outside the channels of mass organizing special trips that make the social relations at the center of travel in the same places so delicate and precious that almost no one would be accessible and enjoyable by anyone. Attention to ecosystems and local cultures go hand in hand with the acquisition of the proceeds of a sustainable eco-tourism, especially now that Kel12 has signed an agreement with the COSV, non-governmental and non-profit association that for more than 40 years dedicated to the field of development cooperation and humanitarian aid. Kel12 to promote sustainable tourism is to educate travelers through catalogs but mainly through direct marketing efforts such as meetings of preparation for the trip. "Always in the communication policy of Kel12 - says Alberto Addis, co-director together with his brother Piergianni and director of communication- we are the direct meetings with the traveling public. For many years a need linked to the fact that our mode of travel was very innovative, unconventional and out of the usual routes: this led to the need to talk, persuade, use word of mouth. A necessity, but also a desire, pleasure travelers, since we are still the first to be Operators. Only by sharing experiences, listening, discussing, doing projects and giving the body to "dreams" created new products or "revised" able to satisfy a demanding public. In the name Kel12 (the Tuareg language, tribe/family/groups/clan) is already the desire to be a community crew".

So far the story and why. We speak instead of results?
"Definitely encouraging, almost" exceptional "in many returned to winning travel psychological resistance and age, we have explained a lot and done first-hand that our philosophy has not changed and that we are not growing or denatured or mass. In numerical terms, 30% of those who have come to the weekly meetings are a way Morone parties already this summer (and the meetings we have spoken only of the summer trips)".

Within your communication strategy plays an important role in the "Charter of Ethics and travel of the traveler." What is this?
"At this point we have a lot waver. The Charter was prepared ethics already many years ago, when sustainability is not talking. Worse, when those who spoke was mocked, looked with supponenza typical of someone who has something to hide and then cloak of qualities that did not. Then sustainability has become fashionable to use the word freely, flagship. But how often is behind a truly sustainable behavior? At this point we put the text to be partly because there was interested in neither "us beautiful" or direct food controversy. In the end, two years ago, we decided that a conduct was perhaps justifiable, serious and appropriate, but that we were betraying our own beliefs and above all the possibility of helping to respect and enforce. So, now, the Charter is in the bag of all those who travel with us".

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A special mention

by Eleonora Anello

We underlined with pleasure the special mention "less waste" given to those who in 2008 were marked by a commitment translated into policies and practices for prevention. The awarded are the Province of Turin, member of AICA (International Association for Environmental Communication), the C.B.R.A. and GAIA SpA (also an AICA’s member).

The Province of Turin Alderman of Environment Roberto Ronco, the base of this award, among the other, in the results obtained during the last italian edition of the European Week for Waste Reduction, can tell us how, and what are the future plans of your administration?
First of all, the European Week for Waste Reduction have to become a consolidated reflection and action for the containment of waste on the consumption of resources and climate change: the Province of Turin is part of the of the 2009 Italian Edition Organizing Committee to be held again in late November. The response of our territory last year was really enthusiastic, and this year we aim to increase the effect of raising awareness, mobilizing the positive energy that we saw there are on our territory. Then there is an action that is carried out directly by the Province of Turin, the spread of washable nappies, and after the first trial was extended to all municipalities in our Province. We are also working with the Sant'Anna Hospital in Turin to see how we can add the washable nappies in maternity wards: this is the first experiment of its kind in Italy. The same system of municipal waste is, say in a natural way, consolidating the behaviors basic that allow all economic savings and reduced production of waste: from waste auto – auto-composting of food in general and of organic waste, in all reality urbanization spread (outside the metropolitan context) where this is possible. That is, let's not forget, even a fight against the wasted food: are growing initiatives to avoid that the food surplus (produced by the general markets, large retail business, school, etc..) become waste.

Dr. Massimo Padovani - Chairman of C.B.R.A. (Waste Consortium of Asti), this kind of results usually are obtained through years of work. How much has important the action of planning and implementation, including the citizens involvement, for a company like yours, which must manage the management of the integrated cycle of waste?
It 'obvious that the effective planning and implementation, that loans from the special characteristics of the area, as well as full involvement of citizens, is discriminatory to achieving such objectives. Technically it is defined by the adoption (between end of 2009 and first half of 2010) of a Integrated Management of Municipal Solid Waste specific plan, with targets for reducing quantities specific of waste, as required by European Directive 2008/98/EC. To this end we implemented an experiment in 2007 in the Valtiglione community hill and surrounding area (12 municipalities and approximately 12,000 inhabitants), which enabled us to validate on field our programming, reaching the territory of the trial the objectives set by the Plan and the reorganization of the waste collection, a RD of 70% and a head even more ambitious: about 300 kg/inhabitant/day (achieved through a strong promotion of home composting - at least 50% of households - and testing of some forms of prevention such as the use of washable nappies, the use on events and local fairs of compostable dishes).

Mauro Paracchino President of GAIA: with the distribution of 15,000 household compounder GAIA S.pA. reached 15% of Asti’s families. What is the main point to involve people to work actively on such a sensitive issue as the waste?
Need to talk to convince and thinking together with people with consistency, perseverance and some clear instrument of partnership. In our area encouraging household compound now has lasted 10 years (constant), we offer free compounder and in many municipalities the municipalities recognize a tax reduction on waste (partnership). After the distribution of the compounder we visited 200 families, selected in the sample, to see how it was the practice of composting, if actually practiced, or if they wanted to suspend the action (consistency). Coherence and consistency of the proposal are essential for an business like ours that affects aspects of daily life. GAIA has a communications department which studies and develops initiatives to stay in constant contact with our partners. As Jakobson: the channel must be open to communicate, if you do not know who to contact, if you have the feeling that on the other side there is always a different person and initiatives are spots of the moment (so many times' attention to the environment seems more a fad than a real need), beautiful plan on paper become asphyxiated in their implementation.
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Speech to the players of “Comuni ricicloni 2009”

by Federica Gemma

The prize of the Italian challenge “Comuni Ricicloni” (which each year draws up a list of Municipalities that have improved the separate waste collection), which took place on 14 July, also this year signed an increasing sensitivity. The first classified were all, around the 80% of collection, a result that goes well beyond the 2009 italian legal limit that was 45%.

We asked to the players how to reach these goals because convinced that behind this result, there is undoubtedly a good job of environmental communication.
1st place - City of Cessalto (Treviso) - Deputy Franca Gottardi: In the previous electoral mandate from 2002 to 2007 I was Head of Culture and the Environment. The project borned in 2006 starting the doorstep service to remove the ecological point of collection, which did not own had anything of ecological. Citizenship has been able to integrated itselves in our communication plan. The instrument that was perhaps more usefull was the calendar distributed to all households, from year to year, and that show each the days of collection., and specific indications about what to put and what not in the waste bags. Another communication tool that has helped has been the newspaper that summarizes the efforts of the Municipality, whose costs are sotenute by companies of the area and also distributed to our citizens abroad.
2nd prize - City of Ponte nelle Alpi (Belluno) - Mayor Roger De Menech: Our communication plan was managed by the Consortium Priula. We used an eye-catching graphic communication, but we have focused primarily on public meetings with citizens: we have organized 23 meetings. It was the most important instruments, as the active participation of 3500 people has enabled us not only to explain and plan, but above all to modify the plan according to their needs.
3rd prize – City of Carano (Trento) - AD Andrea Ventura of Fiemme Servizi: In 2005 the municipality asked to us to give a clear turning point for the collection of waste. We have developed for this purpose a clear communication plan by meeting the people. Were held 11 meetings, one for the Municipality. We have adopted a business model that abandons the fragmentation of small towns in favor of a more enlarged and homogeneous. The communication plan was aimed at distinct targets: one through the general meeting without a filter with the population well in explaining what the new collection system, one represented by the schools and then going to hit the younger generation, a target at risk such as the elderly, difficulties in dealing with the differential, which were involved in the drafting and distribution of information material for the families and finally, we turned to companies with a face to face communication to each reality. Everything was done within a year and a half.

Usually when one was a result of collective efforts, not ever mentioning the individual, but for once we would like to do it: you want someone to thank for this result (individuals, associations, corporations, committees, etc ...)?
1st prize: Nobody in particular, all citizens without distinction, because they have all contributed to achieving an excellent result.
2nd place: The people who have demonstrated a sense of citizenship extra-ordinary, the administration and the political courage of our Environment Assessor Ezio Orzes, which has been able to do innovative and radical political choices.
3rd prize: I thank all the families of the Val di Fiemme for their environmental sensitivity that comes from the history of our valley. In institutional terms, who I believed in the project to get involved, the President of the District of Val di Fiemme Gianni Delladio.

What the next steps on the waste collection and prevention?
1st prize: The current Environment Assessor David Codella is researching the collection of free diapers, to refine our system.
2nd prize: Our system continuously adapting change through small steps. Currently we are engaged on two fronts: the ability to create new networks of collection and export of our neighbouring municipalities, also seen the economic results achieved.
3rd place: I would like to make a necessary clarification underlining an issue that concerns the chain of collection. Then there is the necessity and urgency of finding solutions to be able to recover even more, for example the processing of organic waste I mean. The collection remains at the end to itself and thus loses its meaning.
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Breathe! Pollution is closer than you think!

by Alessio Sciurpa

Intresting ambient for this Friends of the Earth campaign, by JWT Hong Kong. The image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. Two strengths point of the campaign that making it particularly effective: first is that for the collective (wrongly), the most immediate image of "Pollution" are discharges of cars; second is the direct relationship (sorry the word games) between imaginary ambient and real ambient. Infact the lid is ditributed by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle. “Pollution is closer than you think”.

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That is music, not waste

by Alessio Sciurpa

The music produced by recycled instruments resounds in this hot summer 2009. Last night on the stage of the beautiful IV Novembre Place in Perugia, were performed the Juakali Drummers. Guests of Umbria Jazz 2009 edition, the Juakali, which in Swahili means "burning sun, hard work", is also the name of the largest recycling market in Nairobi and probably of the all East Africa.

This Amref project combining together social and environmental demands, pointing to recovery and reintegration into the society of street children of the slums of Nairobi. As a gap can become an instrument that makes sounds and music, so even a "chokora", the person who lives among the waste, can redeem and regain the dignity that has always been denied. A further South, in Naples, they are the instruments derived from waste to speak of if.


Do you remember Come Suona il Caos? (How Chaos Sounds?) The contest linked to the project (of which we talked about in our previous post) has now come to the final step.

The final event will be held July 24 at Arenile of Bagnoli (Naples - Italy). To accompany the teacher Capone on stage (which in recent months has supported users to the creation of recycling instruments built by bins, brooms, plastic pipes, pans, etc.), there will be some selected users among all those who have participated in the contest by sending their video and proposing a creative solution to recycle.

Around the main events, musicians, guests and open laboratories in the afternoon. If you missed the Juakali Drummers do not miss this. The event is free, what are you waiting for?

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Watermap: drink better, drink from the fountain

by Eleonora Anello

Source water ti drink for free? Now is online Watermap a mao of fountains where you can make a full of drinking water in Rome.

An instrument printed on recycled paper to help citizens to produce less plastic waste and to reduce environmental pollution. After "L'acqua del Sindaco" ("The water of the Mayor”), of the Venetian Mayor Cacciari with a campaign that has won the pages of the New York Times, is also active on the center of Italy. The project is sponsored by Municipality of Rome, by the Presidency of the Council of the Region of Lazio and the Province of Rome.

The consumption of bottled mineral water has long been a controversial topic. And we know that the producers are already moving to meet a conscious and green consumer.
That the two waters are by definition legal and decidedly different composition, is a subject that has been widely debated, and dusted.
That water flowing from fountains, does not need a box, to use resources to be extracted, bottled and transported (often thousands of kilometres from the source where flows) is also widely debated, and dusted.
This remains to be clarified to say that Watermap addressing not only its citizens but also to the large number of tourists that Rome receives each day, offering information on museums, archaeological sites and attractions in multiple languages, becoming a vehicle of culture and communication at the same environmental.

The map will be distributed free at points of strategic territory as airports, train stations, subways, hotels. The campaign does not underestimate the new technology: the guide will be downloaded directly from the Web, available on Google Maps, and soon as a tool for iPhone. Also online you can see the video and join a small but active community on Facebook. The project aims to help reduce environmental pollution produced each day from polyethylene terephthalate (PET) used for mineral water bottle, a business that only in Italy generates more than 200 thousand tons of plastic, raising awareness among people to use water resources that are offered free by the Administration. More...

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Two green campaigns won at Cannes Lions 2009

by Alessio Sciurpa

At the 56th edition of the International Advertising Festival in Cannes two green campaigns have been awarded the Cyber Lions in Interactive Campaigns and Other Interactive Digital Media categories.

In the first category one of the most original campaign of the year, Ther best job in the World, which consisted of a competition to win the job of a beautiful island caretaker on the Great Barrier Reef. Original and provocative campaign of the Australian tourism office: 70 thousand euros in six months, to settle on the island of Hamilton, in a house among the palm trees and feed the turtles, observed cetaceans that cross off, check mail and keep a blog with relevant photos, to be updated only once a week. A real torture!

In the second category the prize was awarded to the project “Eco:Drive” in which Fiat has been able to extend the concept of environmental responsibility even to the way you drive your car. Through a beta release software (downloaded from www.fiat.com/ecodrive ) and open to improvements resulting from user feedback, building interaction and community around the campaign. The software Eco: Drive collects all necessary information relating to the vehicle efficiency through the USB port of the system Blue & Me on a pendrive. Once inserted into a computer, the system presents detailed environmental performance of cars, including each trip CO2 emission level, analyzing the driving style and will give advice on how to change it encouraging to improve its environmental impact. If you must use your car, try to do it efficiently!

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The unsustainability of the election campaigns

by Roberto Cavallo

The environmental impact of the election campaign: we have wasted at least 140,000 trees, enough water to fill over 450 Olympic swimming pools and we used the energy produced by a medium-large thermoelectric plant .

Whether it produces a lot of paper in electoral periods, for the truth a little too frequent in Italy, is intuitive.
Occurring noise in the courses of the various ads and rallies is also known, especially to our ears.
When they are attending various banquets we can not fail to note the increase in the number of gadgets to catch the attention of potential voters.
Fortunately, the gadgets are often functional so that, before becoming a refusal can be used to write down those who do not vote, as in the case of multi-pen, or to tear and a smile to stop a crying baby, such as balloons or chocolates.
There are also cases where the gadgets are actually antithetical to the role, for example, a candidate mayor should be, is the case of some candidates who have distributed bottles of half litre of mineral water competitor of the “Water of the Mayor" that he should commit itself to improve, even to make families save.

But the most striking is certainly what I initially called intuitive.
In this election campaign, that in my district has summed 3 levels (municipal, provincial, European), I have kept and weighed all the printed materials, in some cases, packed in plastic.

7 envelopes and letters from 28 grams each from some of the 6 candidates for mayor, a booklet with the program from one of the candidates from 120 grams, countless "holy" (and leaflets denigrating their opponents) of candidates for municipal counsellors a complex of about 750 grams, which add about 450 grams of candidates to provincial and approximately 350 grams for candidates to the European Parliament.
So a total of just over one kilo and eight hundred grams of paper and not even a product made from recycled paper!
This is certainly a lower than average since I live in a house whose single gate isn’t on a main street, and then the pit of letters is not very visible and much less attractive than those in the battery of a large block.

I am not wrong if it approximates to two kilograms, the paper received in this period, about 1% of the total paper and paperboard consumption annually placed second COMIECO (2006 figures).
Two kilos for the 673 thousand 113 million 34 voters (source ADNKronos) called to choose municipal councils and provincial councils and a kilo of paper for the difference compared to 50,664,596 of Italians (the source Sole24 hours) called to express their vote.

From these calculations show that this election has produced some 77,341,967. 5 pounds of paper, that is little more than 77 thousand tons, without ballot or referendum, the amount that is collected carefully from about 1 million inhabitants!

Still convinced this is an underestimated and hope that throughout this paper is finished in the collection I try to assess environmental impacts in terms of emissions of this election campaign.

Given that one ton of paper from virgin materials requires 2 tonnes of wood (about fifteen poplars, 44 cubic meters of water and 4600 kWh of electricity, in this election campaign we lost 140mila trees, enough water to fill more than 450 Olympic swimming pools and we used more than 350,000 MWh, that is the energy produced by a thermoelectric plant medium-large.

I would like to make it an effort to merge the elections and therefore the election campaigns.
I would like the candidates to use at least recycled paper that would save 100 thousand tons of CO2.
I would like that Internet was more used.
...Or maybe I like that the candidates returned in person to talk ...and listen to me!

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WWF invites you to put your face on

by Alessio Sciurpa

WWF for the G8 in Italy that begins today, invites you to put your face on a poster to recall to the eight leaders that the fight against climate change must be high on their agendas, national and international. Through an advertising spot broadcast on the net launched its "Face the G8" campaign, where through simple steps everyone can convey their message, giving a face (his own) to its expectations. All posters will be collected on Flickr and will be displayed before the eight leader.
But WWF do it more. To stimulating public attention through a campaign with a strong participatory nature, nice, even if not as original idea, has just release the "G8 Climate Scorecard”, which measures the performance of the G8 countries to the fight against climate change comparing three groups of indicators: improvements since 1990, current status, and policies for the future. We thus discover that Canada with 24 tCO2 / eq per capita, second only to the United States (26 tCO2 / eq per capita) fell to last place, thanks to the policies undertaken by the Obama’s Government. Only three of eight achieve adequate performance: France, Germany and the UK are better than others, but even they are not giving a contribution to keep the rise in global average temperature below 2 ° C above preindustrial era.
The campaign is linked in the major social network. What are you waiting for? Put your face on?
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10th report on the status of environment in Piedmont

by Roberto Cavallo

TORINO (July, 1st) - The meeting room of the Piedmont Region is overflowing, so that the organizers are forced to set up a second room connected to video.

The satisfaction of the environmental regional assessor Nicola De Ruggiero is obvious.
He is even more while, at the close of the morning session of presentation of the 4th Report 2009 and the 10th Report on the State of the Environment Piedmont ARPA, he tells the results of his department.The assessor, which occurs after 50 minutes of full report of the Arpa Piedmont Director Silvano Ravera, uses a charming Power Point presentation in which some photos accompany symbolic numbers in large characters that fill the screen.

Numbers that reveal how the measures undertaken by the region are effective:

Less fine

Less waste

More collection, which takes Piedmont on the podium of the regions of Italy.

Assessor De Ruggiero, drawing on his training and his medical profession claims that "The environment is sick, we know, but it is a patient who responds well to treatment that we adopted several years ago. There is no more time to be pessimistic, as was said during the World Day for the Environment last June 5th. It’s a serious and pragmatic message: at the point where we are the important thing is no longer cry about what we have lost, but how to build a relationship of virtuous coexistence with what it still remains. The time that we have before us should be used responsibly, on an individual, social and political institutions project. It is also the profile that we adopted in these years of government of the Region. And the results, achieved with difficulty, are noticeable".

Besides a great wealth of data communication, environment has played a central role, both in the day of presentation of the results, both to accompany the actions that the Region has organized in these years, so that the Assessor himself wanted to start the conference by projecting video in collaboration with environmental Cinemambiente. More...

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Dear friend, I write you

by Eleonora Anello

Stop to serious faces. No commemorative intents. Stamps are now at the service of environmental communication. In the digital age in which virtual messages proliferate, TNT International, clearly going against, through its Dutch division, commissioned the study of graphic design De Designpolitie, 10 stamps on the theme of environment protection.

This special edition of stamps with a simple and clean graphics suggests some approach to be taken to support the environment and in 2008 the project won the prestigious' Best of the Best ' Red Dot Award.

Few colours, the slogan "Think green, act green" convey a clear and concise message. So, even on a tiny piece of paper, the messages in support of environment become effective communication. A friendly way to communicate and educate through a tax that is used to escape the ordinary correspondence.

Essential and persuasive. Convey a message that will travel from hand to hand, from city to city, from nation to nation, therefore, in this case, also become a means of trans-national communication.

With this choice, Tnt decided to leave a generalist communication, to address a specific and penetrating to a small, but well-defined target, which are not only receivers of letters or postcards, but also and especially lover of philately.

Without erasing the historical and cultural value that the stamp is, the project adds to this legacy new experiences, giving levels of performance and creative new symbolic values. The stamp itself was born as a vital tool for communication and continues today, to convey the communicative demands of his time.

Hurry up, strong collectors are already disputing them! More...

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Eye on Earth: the quality of waters just a click

by Eleonora Anello

What's better, in summer time, to have water quality data of more than 22,000 bathing areas in European seas, rivers and lakes just on click away?
Eye on Earth interactive portal of the European Environment Agency achieved through the partnership with Microsoft is a genuine two-way communication platform that brings together scientific information, thanks to a collection of historical data ranging since 1990 to today, with comments and observations of users through the use of simple icons.

The most interesting project in terms of environmental communication is able to "measure", through a simple graphical interface, as different subjective perception that users have, respect to scientific, and therefore reliable, represented by icons instead used by administrators of the portal.

Eye on Earth is also a social use of technology: not only protects the environment, but fosters communication between citizens and between them and institutions that are open to discussion and participation. Example of dynamic communication with contributions coming from both sides.

Over the next 5 years the portal will be gradually expanded to include information on many other issues (ground level ozone and other forms of air pollution, oil spills, biodiversity, coastal erosion), with the goal of becoming a global observatory for environmental change.

Giving a look at the maps we can see now some discrepancies between scientific data and evaluations of users. The perception of reality differs so much from the purely scientific data? More...

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